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Instagram DM Automation

Your DMs are your best salesperson. Let’s put them to work.

I build automated Instagram funnels that reply to every comment and DM in seconds — turning followers into leads and leads into booked calls, while you run your business.

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Built on

Meta-approved technology Official Instagram API AI-powered
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Marketing with Malcolm

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Every unanswered DM is a customer walking out the door.

You can't reply fast enough.

Leads that get a response within minutes are dramatically more likely to convert than ones that wait hours. Your inbox doesn’t sleep — but you have to.

Comments are leads in disguise.

“Price?” “How do I order?” “Link?” — every one of those comments is buying intent. Most businesses let them scroll away.

Manual DMs don’t scale.

Past a few dozen conversations a day, you’re either hiring help or dropping leads. There’s a third option.

Why DM automation works

The math on DM automation is hard to argue with.

These are realistic, industry-reported benchmarks — not promises. On our call, we’ll map them to your actual numbers.

~80–90%

DM open rates

Instagram DMs get opened at rates email marketers dream about; typical email open rates sit around 20–30%.

<5 sec

Reply time

Automated responses fire instantly, 24/7. Speed-to-lead is one of the strongest predictors of conversion.

2–4×

More leads captured

Comment-to-DM funnels routinely multiply the number of contactable leads from the same content, because no comment goes unanswered.

10+ hrs

Saved weekly

A business handling 30–50 DMs a day gets most of that conversation load handled automatically.

Benchmarks reflect published industry data for Instagram DM automation and vary by niche, offer, and content quality. I’ll never promise you a specific number before seeing your account.

From comment to customer in four steps.

  1. 01

    Someone engages

    They comment a keyword on your post, reply to your story, or DM you.

  2. 02

    The funnel responds instantly

    A friendly automated conversation answers questions, shares your link or lead magnet, and captures their email.

  3. 03

    AI handles the routine

    FAQs, pricing questions, and qualification happen automatically; anything complex gets flagged for a human reply.

  4. 04

    You get warm leads

    Qualified prospects land in your inbox, your email list, or straight on your calendar.

Pricing

Packages

Three ways to put your DMs to work — from a first automation to a full funnel takeover.

The Spark

$750 one-time

Your first automation, done right. Perfect for testing the waters.

  • Automation platform setup & connection to your Instagram account
  • 1 comment-to-DM keyword funnel (your best-performing post type)
  • Welcome DM flow for new conversations
  • Up to 5 automated FAQ replies in your brand voice
See full details
Most popular

The Engine

$1,500 one-time

A complete DM sales system across posts, stories, and your inbox.

  • Everything in The Spark, plus:
  • Up to 4 keyword funnels (posts, reels, story replies, DM keywords)
  • AI-assisted replies for common questions & objection handling
  • Lead qualification flow (budget/need/timeline) with human handoff
See full details

The Takeover

$5,000 one-time

The over-the-top revamp. I rebuild your entire Instagram funnel from bio to booked call.

  • Everything in The Engine, plus:
  • Full Instagram funnel audit & strategy (bio, highlights, content-to-DM pathways)
  • Unlimited automation flows built across your whole account
  • Custom AI assistant trained on your business (offers, tone, FAQs, policies)
See full details
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About

Who’s Malcolm?

I’m the person who actually builds your funnels — no agency, no account managers. I help businesses stop losing customers in their Instagram inbox by building DM automations that answer instantly and sound like you.

More about how I work

FAQ

Questions, answered straight.

Will automated DMs make my brand feel robotic?
No — every flow is written in your voice, and the system hands off to you the moment a conversation needs a human. Done right, customers just experience fast, helpful replies.
Is this allowed on Instagram?
Yes. Everything runs on Meta-approved technology through Instagram’s official messaging API. No bots, no password sharing, no gray-area tools — your account is never at risk.
Do I need a big following for this to work?
No. This is about converting the engagement you already get. Even accounts with a few thousand engaged followers leave real leads on the table every week.
What do you need from me to get started?
About an hour: access setup (done together on a call), your most common customer questions, and your offer details. I handle the rest.
What happens after the setup is done?
Depends on the package: everything from a full handover with training, to me monitoring and optimizing your funnels month over month.
What software do you use?
My system runs on enterprise-grade, Meta-approved automation platforms plus modern AI — the same category of technology major brands use for Instagram messaging. I handle all the setup and configuration; the only cost outside your package is a small platform subscription (typically $15–45/mo depending on audience size), passed through at cost with no markup.

Your next customer is already in your comments.

Book a free 20-minute discovery call. I'll look at your account and tell you exactly what I'd automate — even if you don't hire me.

Book a Free Discovery Call